Mirror Poster Series
University Project - October 2021
This poster series called Mirror was part of a university group project. Where I worked alongside Alyx Rangihaeata. Where we were tasked with advertising for a hypothetical play hosted by BATS Theatre in Wellington.
The mirror is a reflection of the world of kiwi musician Warren Maxwell. We choose to target our audience of young musicians who are interested in music but are unfamiliar with Maxwell.
For the posters, I chose to have an abstract pattern each representing the emotions of a song written by Maxwell. In our campaign as well there are three central colours used to make it easy for users to identify each performance. We also assigned each performance a different type of musician who was chosen to capture the feel of each song.
Mirror Animation
The concept of the animation was to create the illusion that the user is falling into the world of Warren Maxwell music. This coincides with his song Nature of man.
The type of campaign we would use to promote Mirror would be through social media. The easiest way would be in an Instagram ad or post feed. Where users would be directed to our website to find out further details and also purchase tickets.